Sunday, October 01, 2006

Online Publications and Subscriber Growth



Information travels extremely fast to consumer users on the internet. It used to be that people found out about news through television programs, or regular newspapers, but now more than ever consumer internet users are purchasing large amounts of subscriptions from online newspapers and changing the way most feel about information currently on the internet. The Wall Street Journal, as well as USA today, New York Post, and others now sell thousands of online subscriptions that are reaching the general public in the United States. While this is booming the regular newspaper industry, it is crippling many local papers. The internet for users has become an online resource that is helping expand subscriptions with magazines, newspapers, and all sorts up publications! An article titled Public More Critical of Press, But Goodwill Persists talks about the changing tide of regular publication. While the article states that there is still “goodwill” with regular publications that internet type publications are growing increasingly stronger especially with the younger crowd. The article states that currently nearly a quarter of all Americans receive their daily news online. Take the website Drudge Report, which boasts roughly fourteen million hits a day and almost three and a half billion hits a year. Just think, they receive roughly half of the worlds population in a year! Websites like the Drudge Report are continuing to grow and take away subscriber numbers from regular publication users further hurting newspaper and magazine industries.

1 Comments:

Blogger Elizabeth said...

People no longer sit at the Kitchen table and read the paper with their coffee and breakfast. Now they take the cup of coffee and breakfast into the computer room and sit infont of the computer screen as the check their e-mailes or read local news. Allthough this is such a fast way to communicate with a large groug of people it is hurting the physical publications. The average person would rather subscribe to a paper online and then they are able to just delete it when they are finished reading. Newspapers are large and then you need to throw them out when your finished reading them or they take up space. Publications are going to need to think of something that will catch the users attention or they are going to continue to go under.

3:16 PM

 

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